I have an over 12 year old website that I've been growing into a product-selling business. After Panda and Penguin, my online retail business is down to bones and barely staying open. This is my only website because I'm just plainly considered an e-commerce merchant. I understand that buying links is not exactly white hat (according to Google, unless you are paying Google for temporary links through Adwords). There are a couple of threads that are tagged as "White Hat" at the Marketplace for Link Building. I'm guessing that it would be in terms of adding the links to your site as "cleanly" as possible to make it look natural and not flagged. I understand that there are always risks involved, with almost anything, especially when dealing with Google. The question is, how much of a risk would it be to purchase one of these link packages, for your main website that has been generally 80-90% white-hat. Would you suggest this option to a paying client? Thank you!