Question about PPC Testing and Keywords

kingdras

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Hey guys, I have a couple of questions for some campaigns I've ran in the past:

1. If i'm running a PPC campaign, and I have clicks and no conversions (thousands of clicks), what kind of testing do you think I should try? This was a few Clickbank products that had its own landing page. I was using bing ads.

2. Is there anything specific you all would recommend on getting laser targeted traffic? Probably my biggest weakness is relevancy...knowing what keywords fit best with my campaign.
 
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