I'm really curious about the whole dup thing. There are sites that have a lot of dup content on purpose, such as Rottentomatoes and metacritic. Doesn't look like Panda's affected them much. Maybe it's the smaller and mid-level webmasters that get hit the hardest?
To make your link building more natural looking. If real people were to be linking to your site chances are some of them would mispell the keyword the odd time.
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