if you write a good, informative article on "
how to care for frying pans" (and title your article as such), and then include the keyword "
how to care for non stick frying pans" as a H2 in this article then you have a good chance of showing up for this long tail keyword.
But like
@Isidro White said, you kind of want to be the only one that covers this topic, as well, because if there are already several sites on google's 1st page that cover this topic (
how to care for frying pans) then you'll have competition and covering this topic in-depth might not be enough if your competition does the same, so you might need backlinks, a strong domain, and / or a topically relevant domain to beat this competition.
Or, if your site is topically relevant enough (let's say that your entire site only has content about frying pans and nothing else), and if it's structured correctly from an SEO point of view, then you might rank for the keyword "
how to care for non stick frying pans" with a shorter article (say 500-600 words) and a few good links