So I have a question about link building to inner pages. What i've traditionally done is, like most others, had a inner page targeting a different keyword. I would have the keyword anchored back to my main page on every inner page. EX if the keyword was "bowls and cups" on the inner page kitchen.com/bowls-and-cups there would be a contextual link for "bowls and cups" leading back to "kitchen.com. When I first started ranking for the keyword "bowls and cups" it would be the inner page, but overtime it changed to the "kitchen.com" it's happened for a few keywords so far. My question is, should I keep backlinking the inner page for that keyword? Or the main page. The main page is what is ranking, but it is not SEO optimized for that keyword. The inner page is super SEO optimized for that keyword, has many backlinks for that keyword but is not ranking. Thanks!