InWire.Agency
Newbie
- Jul 7, 2018
- 44
- 26
Hi, I have one simple question:
For aff websites, it is usually monthly profits x multi (20x-50x) but I have a buyer in one specific niche for lead gen website.
Is there any formula for lead gen similar to that (not selling to another marketer)?
I was thinking:
150 leads monthly x 15% closing rate x $300 customer value x 12 (as in 12 months) = $81 000
Or should I do:
150 leads x lead worth x multi?
Every closed lead is worth $300 but there is a renewable income every other year for 50% worth ($150). It is like a "subscription".
Which means lead that is closed and stays with the company 3 years would have LTV = $300 + $150 + $150 = $600.
If someone has any input (any) would be helpful.
Ty
For aff websites, it is usually monthly profits x multi (20x-50x) but I have a buyer in one specific niche for lead gen website.
Is there any formula for lead gen similar to that (not selling to another marketer)?
I was thinking:
150 leads monthly x 15% closing rate x $300 customer value x 12 (as in 12 months) = $81 000
Or should I do:
150 leads x lead worth x multi?
Every closed lead is worth $300 but there is a renewable income every other year for 50% worth ($150). It is like a "subscription".
Which means lead that is closed and stays with the company 3 years would have LTV = $300 + $150 + $150 = $600.
If someone has any input (any) would be helpful.
Ty