Hey BHW, I've been learning about keyword research lately and came across something in a post that I've kind of suspected; it appears to me that the competition status in GKP refers to how many advertisers, not publishers, are clamoring over the keyword. Doesn't this completely turn the tables on the general school of thought that we should look for low competition keywords? If a keyword has a large number of monthly searches (good), a high suggested bid (also good; more money per click on the ad), wouldn't it also be good that there are many advertisers (thus showing high competition) willing to pay for a click on an ad for that keyword? It seems low competition would be a bad thing if this is the case. Please help me shed some light on this. Thanks!