First of all, thanks for all the great information and services I've gotten from BHW, it's been invaluable. But on to my question. I've got a website where ~90% of the traffic comes from Google Image Search(GIS), and I've been doing some backlinking for the pages to try and raise them in normal search, which I see also raises them in GIS. My question is if I use the keyword anchor text to link directly to the image in my images folder would a link straight to it help the image rank for the keywords more/same/less than if the same link pointed to the entire page it's on? P.S. - I'm going to try this anyway, just wondering if someone's got a quick answer.