Question about domain authority and SERP

bobfromsix

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I run an ecommerce site and have been focusing on building guest post links to specific category pages as well as my homepage. However, ive found that a decent amount of my keywords are stuck in position 2-8 on Google and im just wondering whats the best course of action to get these to the #1 spot

The keyword difficulty for these keywords arent too high. Should I build links to my homepage to raise DA or should I continue feeding these category pages niche-relevant backlinks?
 
I run an ecommerce site and have been focusing on building guest post links to specific category pages as well as my homepage. However, ive found that a decent amount of my keywords are stuck in position 2-8 on Google and im just wondering whats the best course of action to get these to the #1 spot

The keyword difficulty for these keywords arent too high. Should I build links to my homepage to raise DA or should I continue feeding these category pages niche-relevant backlinks?

How are you measuring keyword difficulty?
What else is on the first page?
What is the average search volume of your keywords?
How old is your site?
How old are the specific pages you are trying to rank?
What market are you targeting?
 
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