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Question about digital product page types

Discussion in 'White Hat SEO' started by demigod888, Jul 7, 2008.

  1. demigod888

    demigod888 Jr. VIP Jr. VIP Premium Member

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    So here my questions :

    What is squeeze page?

    What is sale letter?

    What is landing page?

    Maybe you could try explain me with some url examples?

    What type do you prefer?
     
  2. cpaaddict

    cpaaddict Supreme Member

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    i suggest u read around. all is explained online..
     
  3. demigod888

    demigod888 Jr. VIP Jr. VIP Premium Member

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    It's not an answer. I read Wikipedia, but articles about this information aren't informative, I'm asking some real examples, some url.I need to know from where I must start.
     
  4. kuntau

    kuntau Newbie

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    Occupation:
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    squeeze page: hxxp://www.doubleyourdating.com/ (pioneer)

    BTW as suggested above, do more research, this forum as the name suggest for more experience user not level 0. Those info not hard to find just google "sales letter" and you will get TONS of example.
     
    Last edited: Jul 7, 2008
  5. demigod888

    demigod888 Jr. VIP Jr. VIP Premium Member

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    ok, will try that. thnx a lot.
     
  6. gifmore

    gifmore Regular Member

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    :) Here's some info from a noob (me), which I hope will help you a little.

    What is squeeze page?
    A squeeze page is a page with some information; usually persuasive sentences of text, to try and "squeeze" a website visitor's name and email address. In exchange for the name and email address, a free report or ebook or access to a membership site might be provided.

    Technically, more often than not, a squeeze page might have a list of benefits on why the website visitor should provide her name and email to sign up for something. Also an autoresponder sign up form would normally be placed on the squeeze page.

    See example here: hxxp://www.g00glesnatch.c0m/squeezepage/ (change the zero to o)

    What is sale letter?
    A salesletter is a short or long article with paragraphs that should be persuasive so as to make a website visitor buy a product, or opt-in to a newsletter or perform the most desired action wanted by the website owner. Some squeeze pages are written like a salesletter and can be just as long e.g. 20 pages long and at the end, the most desire action is NOT to buy a product, but simply to sign up for a newsletter, or a free membership, or a free trial to a product.

    See example here: hxxp://www.g00glesnatch.c0m(change the zero to o)
    Note: Once the pop-up with the title shows up "See 'Real' Non-Guru Content Videos
    Cash In Markets You 'Thought' You Should NEVER Dare
    !", you might notice that it is also a mini squeeze page.

    What is landing page?
    Suppose you type "dog biscuits" in g00gle.com. You will see the first page of results, right? So, let's say you clicked on the 3rd listing that you see, that listing will bring you to a webpage, which may or may not be the homepage for the website. This particular webpage where you "land" on, can be called a landing page.

    Here's another example. Let's say I own a website called EnLargeIt.com. I place a classified ad or g00gle adwords ad to sell a product called the bicep enlarger. When people click on that ad, I have a choice to send them to a landing page such as my homepage at EnLargeIt.com/index.htm or to the product page e.g. EnLargeIt.com/BicepEnlarger.htm (in this case, this would be the better landing page).

    Maybe you could try explain me with some url examples?
    Hopefully, the urls above and the dummy example might have been helpful?

    What type do you prefer?
    It depends on what you're trying to do:
    Are you trying to build a list, sell a product, show off your product, build brand awareness, get them to click you adsense ads etc. etc....

    Cheerio :)
     
    • Thanks Thanks x 1
    Last edited: Jul 7, 2008
  7. demigod888

    demigod888 Jr. VIP Jr. VIP Premium Member

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    This really helped a lot! Now will read couple of times and then will to the next step :)

    In my opinion long sale letters sucks, because people can't make attention in to the words for a long time. Now will try to find some niches and then quality/price writer. I want to try ppc campaign in google. It is a bit messy, but I think if I'll make everything slow and with attention then everything will go up.

    sorry for bad english ;)

    cheers.
     
  8. blackhatttt

    blackhatttt Regular Member

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    Demigod888 don't say that long sales letters are bad.

    It is always better to take a long sales page and test it alongside a short sales page. And pick the best one.

    You will never no which one is better until you test.
     
  9. gifmore

    gifmore Regular Member

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    Hi demigod888,

    You might want to always "market" with an open mind. :) So, perhaps you might not want to form an idea that long salesletters would work better or short salesletters would work better :)

    Long salesletters can work well
    Short salesletters can also work well (especially when selling to people on your email list, who already trust you and have a hungry need )

    As blackhat rich said, you'll need to test whether the long salesletter works better or short salesletter works better for a particular product or service that you are selling.

    Also, by tracking how long a visitor stays on your salesletter webpage, this might let you know if visitors are even reading the salesletter. For example, if your salesletter is 10 pages but your website visitors stay only 30 seconds, then there is a good chance that they are not reading most of your salesletter text. Or, perhaps the headline in your salesletter is not "strong" enough to make them read on.

    Oh, and here are a few more examples of squeeze pages (remember to change hxxp to http, change the zero to 0, and remove the *):

    1) hxxp://traffic*secrets.c0m/ (this squeeze page only asks for your email)

    2) hxxp://www.list*building.c0m/

    3) hxxp://www.internet*marketing*explained.c0m/

    You'll notice that these folks use audio and video in their squeeze pages, but perhaps you need to test for yourself, whether having audio and video helps you to get more sign-ups :)

    Good luck with your internet projects.

    Cheerio.

     
    Last edited: Jul 8, 2008
  10. Nick Flame

    Nick Flame Executive VIP Premium Member

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    Long sales letter convert way way way better when it comes to selling products than any short letters. People need to read a lot and be convinced before they get out theirs credit cards and pay online.
     
  11. sideserver

    sideserver Newbie

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    Just wanted to pitch in a little that for hxxp://www.doubleyourdating.com, the site has changed pretty dramatically.

    If you looked at it a few months ago, all that was there was an attention-grabbing headline with a few sales hooks, and then form for you to opt into their mailing list. After you opt in, you will be taken to a long sales page, where they'd try to upsell you and convince you to buy on of their products.