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Question about "changing" domain name (removing long-tail)?

Discussion in 'White Hat SEO' started by Jayemdae, Mar 21, 2011.

  1. Jayemdae

    Jayemdae Newbie

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    I've looked through the forum and found a few threads discussing changing domains (and it seems like you really shouldn't in most cases). However, it always sounded like the person changing the domain name was making a major change (like RedRum*com to WhiteWine*com). That's a bit different than my situation, so I thought I'd toss out some questions and see what people think.

    My partner and I originally purchased a domain name that matched our long-tail keyword, but have since found the short/primary keyword ranking as well as the long-tail. For example, we bought ArgentinaChiliPeppersInfo*com expecting to rank on "argentina chili peppers", but are actually ranking nicely on "argentina" (which is extremely difficult to rank). Because of that, the site has transformed into a mini-authority site for "argentina" and we're wondering if we're losing potential visits because people see ArgentinaChiliPeppersInfo*com and think the site is only about the "chili peppers". Would it be beneficial (in the long run) to purchase ArgentinaInfo*com and redirect the old name to the new and then put all our new SEO work behind ranking the new name? Would we lose too much without gaining enough? The site is currently ranked 12 for "argentina" (extremely difficult) and 11 for "argentina chili peppers" (difficult). Last, but not least, the traffic is seasonal. If we do this, we would wait until after this year's peak season is over.

    Thanks!
     
  2. Jayemdae

    Jayemdae Newbie

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    All right...people have had a few days to think about this. :) Any thoughts?