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Question about A/B testing on ppc?

Discussion in 'General PPC Discussion' started by kivd1, Feb 4, 2013.

  1. kivd1

    kivd1 Junior Member

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    It would be really difficult to explain my question theoretically so Im just gonna give an example.
    Say I want to test the effectiveness of ppc>youtube video>affiliate page against ppc>affiliate page
    but i also wanted to test the effectiveness of two different ad titles.
    Should I test the youtube thing first and see if thats more effective and then test the ad titles on the more effective method? Or should I test both ad titles for both methods?
    It seems like a simple thing when only talking about two things, but once you start testing all kinds of different variables in the campaign, testing out each method with each variation could be a very costly and difficult process

    Thanks
     
  2. Endire

    Endire Elite Member Premium Member

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  3. ouchthathurts

    ouchthathurts Regular Member

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    I'm not sure if this will help you but its worth a shot, check out Google experiments they have split testing tools
     
  4. lluks

    lluks Newbie

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    use prosper202
    google it
     
  5. Casey101

    Casey101 Junior Member Premium Member

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    I second this. Multivariate tests will take significantly more traffic than simple A/B tests. Also don't forget about statistical significance as it can cause problems for you if you ignore it. Good luck!