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Query regarding Bids in PPC

Discussion in 'Yahoo & MSN' started by platinumcent, Aug 3, 2014.

  1. platinumcent

    platinumcent Regular Member

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    I am new to PPC. When we are doing the Final bidding section, BING itself tells us about the cost for each click.Though it is editable, what is the significance that BING itself sets the BID cost and what if we reduce as per our convenience?
     
  2. moonbitee

    moonbitee Junior Member

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    if you set your bid lower you get less impressions and clicks.