Quality Score Hacking

Wondering if anyone has advice on improving your quality score for PPC?

I understand SEO & PPC are completely separate, but curious if small factors ever overlap (DR, Backlinks, Time on Page/Engagement...)?

I would say the overlap would come in relation to on-page factors. If your page is very well optimised for the group of keywords you’re targeting on Adwords then you’re likely to get a decent quality score, and the same would apply the other way around.

Structuring your Google ads account through SKAGs or Single Keyword Ad Groups will do wonders for your QS. It immediately jumped mine by at least 2 points.

Google "skag klient boost" for an article on it. Still new to BHW and cannot post links.