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quality score: Adwords site

Discussion in 'Adwords' started by corgi, Jan 27, 2009.

  1. corgi

    corgi Junior Member

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    what's the optimum way to make a site, or ad campaign, for adw0rdz?


    i'm experimenting, but getting nowhere. (always low quality score)


    Ideally, the ad title should also be first on the site title...as well as on the domain, and site header, correct?
     
  2. trophaeum

    trophaeum Senior Member

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    you also need unique content, a proper css based html design and things along those lines to get the maximum possible qs on your lander
     
  3. jonshannow

    jonshannow Junior Member

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    You need a good landing page with at least some basic seo (your ad group keywords) on your pages, and it helps if your design is not table based like so many I see (Use css as trophaeum says).

    Include privacy policy, fax, contact, and a couple more pages as well.

    Group your keywords. Eliminate low ctr keywords. Oh, a other basic seo like a little link building can't hurt. Google likes content, remember - a banner is not content.

    Cheers
     
  4. premiumsource

    premiumsource Senior Member

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    Just the heads up, PR and in coming links have absolutely nothing to do with your Quality Score. It is a general misconception that a lot of people have.
     
  5. gabixxx

    gabixxx Junior Member

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    it's about how relevant are your keywords to your ad ... and how relevant are your keywords to your landing page.

    You should also have disclaimer page .. contact page .. t&c page .. links to authority sites ..

    I really recommend PPC Coach if you're new to adwords .. I'm a member there and you'll have lots to learn.
     
  6. mrjinx

    mrjinx Regular Member

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    Yeah - relevancy is key to AdWords quality score.

    Another trick is to use just one keyword per ad and include this keyword in your Ad heading and body.

    When bidding for the keyword, you would set it up like so...

    keyword
    "keyword"
    [keyword]

    Jinx
     
  7. mrsmirf

    mrsmirf Junior Member

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    Last edited: Feb 1, 2009