quality score: Adwords site

C

corgi

Junior Member

Jan 20, 2009

136

9

• Jan 27, 2009

• #1

what's the optimum way to make a site, or ad campaign, for adw0rdz?


i'm experimenting, but getting nowhere. (always low quality score)


Ideally, the ad title should also be first on the site title...as well as on the domain, and site header, correct?

 

trophaeum

Senior Member

Dec 21, 2007

852

582

• Jan 27, 2009

• #2

you also need unique content, a proper css based html design and things along those lines to get the maximum possible qs on your lander

 

jonshannow

Junior Member

Jul 25, 2008

128

87

• Jan 28, 2009

• #3

You need a good landing page with at least some basic seo (your ad group keywords) on your pages, and it helps if your design is not table based like so many I see (Use css as trophaeum says).

Include privacy policy, fax, contact, and a couple more pages as well.

Group your keywords. Eliminate low ctr keywords. Oh, a other basic seo like a little link building can't hurt. Google likes content, remember - a banner is not content.

Cheers

 

premiumsource

Senior Member

Apr 20, 2008

843

1,064

• Jan 28, 2009

• #4

Just the heads up, PR and in coming links have absolutely nothing to do with your Quality Score. It is a general misconception that a lot of people have.

 

gabixxx

Junior Member

Dec 23, 2007

154

62

• Jan 28, 2009

• #5

it's about how relevant are your keywords to your ad ... and how relevant are your keywords to your landing page.

You should also have disclaimer page .. contact page .. t&c page .. links to authority sites ..

I really recommend PPC Coach if you're new to adwords .. I'm a member there and you'll have lots to learn.

 

mrjinx

Regular Member

Nov 10, 2008

323

158

• Feb 1, 2009

• #6

Yeah - relevancy is key to AdWords quality score.

Another trick is to use just one keyword per ad and include this keyword in your Ad heading and body.

When bidding for the keyword, you would set it up like so...

keyword
"keyword"
[keyword]

Jinx

 

mrsmirf

Regular Member

Aug 2, 2008

231

164

• Feb 1, 2009

• #7

You should test out a really great tool that has been shared on here. Do a search for lpgen.com on the forum and you'll see the thread where the script is being shared. This script is specifically designed to beat the quality score rating and get the minimum bids possible. Go check it out.

edit:
Actually here is the direct link:

http://www.blackhatworld.com/blackhat-seo/member-downloads/7539-get-landing-page-generator.html

 

Last edited: Feb 1, 2009