I'm thinking about tackling a fairly competitive niche. It gets a healthy amount of monthly searches and has high CPC. The competition is comprised of sites that are mostly 5+ years old, have tons of backlinks, are well optimized, but are low on content. Many of them have less than 10 pages. I'm not experienced in SEO, so I'd like to know if what I'm contemplating is realistic. Basically I want to try to beat the competition with LOTS and lots of quality content. I can invest in some back-linking, but not as much as most of the competitors have poured into it. The site would be brand new, so PR and age would both be 0. Obviously getting a EMD is impossible. Is content really king, BHW?