Q: Amazon website structure?

Hello,

I've been looking into starting my own amazon affiliate website, but I'm confused/unsure which structure is the "right" one.
So, what bothers me is that I am unsure if I should be making a static home page or blog style.

When looking for some random keywords with lots of monthly searches I see a mix of static pages and blog styles. What I have noticed is that the bigger keywords use inner pages instead of the home page. I only seem to find sites with static pages if I look for less competitive keywords.

I was wondering because if I was to make a site about surf planks with the main KW being best surf planks (not the actual niche, just something I came up with writing this post) an inner page article would look like surfplankguru.com/best-surf-planks

And if I would decide to make a homepage post I'd need to have a pretty long domain name such as bestsurfplankstoday.com (this one is not that long, but other keywords it may get pretty long).

When I have surfplanks in my domain name and then surf planks in the title again I'd have it at least twice in URL (bestsurfplankstoday.com/surf-plank-reviews). That's why I was thinking using a brandable name such as surfaway.com and making it a blog style website.

Perhaps some more experienced members can give their input and opinion about this.

That's pretty much it. I might be over thinking it, but I'd really like an answer because this has been bothering me for quite some time now.

Bumping for an answer

Just read this thread http://www.blackhatworld.com/blackh...mazon-affiliates-journey-stable-income-1.html and if you check all posts, you will for sure learn how to do Amazon Affiliate.

Thanks, I did read couple Amazon journeys and Nick's guide. Although I did not find the answer to my question. The only thing I saw was that they're using static pages with pillar articles on the homepage.

This is a question both from an SEO (receiving a penalty for over optimizing? Having a keyword twice in the URL) stand point and the buyers.

Well, I decided to bump my own thread for the last time. Perhaps someone will notice and provide some useful information.
If not I will just do a case study/journey where I try both so we can compare.

I would build silo. Brandable domain, static homepage and the keywords I wanna rank as my category\pillar\parent pages.

Read this thread and you will understand: http://forum.gsa-online.de/discussion/5792/how-do-you-guys-do-onpage-seo-now

Hey V,

Have you thought about giving them both a shot? I mean, maybe start off by using a static page targeting "best surf planks" and make it like a buyer's guide ("Best Surf Planks Buying Guide" or "Buying the Best Surf Planks"), and make it like 1500 words and super informative. Pick the top 3 selling surf planks and do short reviews in the guide. Sounds like it would be super useful for the customer, and if it covers the topic well and answers a lot of questions users would have, should create some clicks through to Amazon.

Then after creating more content (so the blog roll would have more content) switching to the blog post on homepage if you don't like the traffic/conversions you are getting. Not sure there is a "right" answer to your question. May be niche dependent. I just didn't want you to think that no one would at least offer some help. But take my idea with a grain of salt; I am no guru and far from having all the right answers. Good luck with whichever way you decide to go!

Take action and kill it!

--Rich