Putting backlinks in a hosted Godaddy Online Store

Newbie here. I'm working on trading links with other relevant sites, but I'm not sure where to put their link into my online store. The only 2 places to put code in is the header and footer where I put the social links, etc. Should I add an additional page just for links? Or put links in reviews? Any help would be greatly appreciated. And I realize using a GoDaddy Online Store may be sacreligious to many of you coding Gods out there, so no sarcasm or burns are necessary.