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Pushing down a negative article

Discussion in 'Online Reputation Management (ORM)' started by icenein, Oct 5, 2016.

  1. icenein

    icenein Newbie

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    Hi guys, I just got a strange request recently. One of my new clients wants to cover up an article written to give him negative PR by a decently reputable news agency in my country (think as if huffington post wrote a scathing review about your 'bad' business practices). This article was written 3 years ago.

    Right now, a search for my client's name finds this negative article on page one. My client wants me to push it back behind page 5 onwards.

    Does anyone know what I can do to help him? Is it possible to push back this article?
     
  2. rabbitking

    rabbitking Elite Member

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    It's possible to outrank the article with other editorial pages you parasite to the top of Google. Not cheap depending on
    like you said the strength of the news agency that published the libelous remarks. Look for comparable news outlets where
    you could get in touch with authors and have them publish a more friendly article, share it, rank it, and promote promote promote.
     
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  3. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    This will required articles or press releases of a very high quality at very high ranked websites. So it's not going to be cheap. you could start with PRWEB.com and get a press release out there they will distribute it on real news medias. So you can use some of the socialmedias like Reddit,Twitter,Facebook and finally find some reputable website where you can get a link from.
     
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  4. icenein

    icenein Newbie

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    One thing I noticed is that for press releases, most news sites archive it after a few months - sadly, this one has been up for over 8 years... Will try the above suggestions, thanks :)

    Anyone else have ideas to help as well?
     
  5. Lunaaa

    Lunaaa Elite Member

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    Why do you need it behind page 5?, behind page 3 is probably good enough. And would be a lot cheaper
     
  6. oyeah22

    oyeah22 Power Member

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    What news website is it? Sometimes authority domains are only shown once on a page in google. Wont be more than 1 result from the same site in some cases. So if you have access to post an article on this website. Post an article. Send some juice and hopefully this is the case and this article will takeover the bad one (same site) on the ranking.
     
  7. Digitalxperts

    Digitalxperts Newbie

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    Posting good articles on website having good DA can help you to suppress that article.
     
  8. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    You've got some good recommendations and some poor recommendations. In order to suppress the negative off the first page, you're going to need a lot more than a press release. Contacting the newspaper (or hiring an experienced attorney) might get it removed but the most likely situation is going to be a reputation management campaign. You'll need a lot of great content on a lot of great sites. In order to get a negative off the first page for an average campaign, we'll usually write and publish 25-50 articles along with social media, link building and other types of promotion to each of those articles.
     
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  9. Goiathan

    Goiathan Newbie

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    Good tip by BHopkins. What I would ad, even if obvious for some, you shouldn't try negative SEO, as reputable websites are hard to be pushed around with such techniques (aside from being imoral)
     
  10. mojojojoy

    mojojojoy Newbie

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    Perhaps you can try outreaching to an army of bloggers in similar niche websites. It's going to take time, don't say I didn't warn but if he's desperate enough he'll hire you to do it.
     
  11. icenein

    icenein Newbie

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    Thank you so much for the great suggestions guys! I'm trying to sell this to my client now, at around 5K set-up. Hope everything goes well :)
     
  12. NopeNopeOhNope

    NopeNopeOhNope Newbie

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    Good luck. let us know how it goes.
     
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  13. RotatingProxies

    RotatingProxies Junior Member

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    Best of luck on your pitch! To add-on about negative SEO; I believe Google can detect when it happens and recognize it's artificial.