Push links down in google results?

yayman · Apr 29, 2013

Hey guys,

There is a client I'm working with who's had a few bad articles written about him from some fairly authoritative sources. The links to these articles are on the front page of google. What are the best ways to get these links pushed down to the second page?

Thanks,

ginasims · Apr 29, 2013

Can you find these articles by searching for the clients name or is it by the clients business name? It could be some what easy, but need more info.

politico · Apr 29, 2013

Yea you can, it's reputation management. The best way, imho, to do this would be to build some of your own properties (blogs, web 2.0s, articles, guest posts, etc.) and then SEO them for the particular keyword you're targeting. Get those properties that you build to rank for the keyword, effectively pushing down the unwanted results.

yayman · Apr 29, 2013

ginasims said:
Can you find these articles by searching for the clients name or is it by the clients business name? It could be some what easy, but need more info.

It's by the client's name.

also, i did a backlink check on the articles and it seems they were spammed on some blogs. Not sure if this will help.

ginasims · Apr 29, 2013

Unless your client is famous you should be able to do this very easy. politico's post has the info you need, but don't forget about ranking images and videos either. Also the town he is associated with probably will need to be ranked to (e.g., John Smith anytown). Even boosting another person by the same name. There are lots of things you can do to fill up the page just think outside the box.

yayman · Apr 30, 2013

Thanks for the help!

A couple more questions....

1. My client is fairly well-known within the area. There are multiple positive articles on him on google, but they are on pages 2-4. Is it easier to just build backlinks to these articles vs. creating my own web 2.0 properties?

2. Can I just negative SEO the bad articles by spamming the hell out of them? If it's not a good idea, can you (or someone) explain why?

ginasims · Apr 30, 2013

I personally wouldn't waste my time on negative SEO for many reasons, but in your case the time used up doing that could be used to dominate the first page and make your client happy and glad that he chose to work with you. Keep the clients happy and the money will come.

omnipotent$ · May 11, 2013

I'm sure there are reputation management services that can do this for you. If you want to be completely hands on, create a 500 to 800 word article. Plug it into word ai to get as many readable copies out of it.

Find a bunch of press release, web 2.0's, social network sites and start backlinking the hell out of everything. It also helps to know a little bit of seo. Eventually, all the content you've created is going to cloud the first couple pages of google.

Push links down in google results?

yayman

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