Push ads - how many clicks before you blacklist zone?

mpnevermind · Jul 28, 2020

Hi, guys... I am new in Push ads, so any help would be great. I was wondering, in your opinion, how many clicks should i allow on non converting zone before putting it on blacklist? I know there is no strict rules, but i would just like to hear about your approach...

Thanks

Heiko · Jul 28, 2020

Depends on the vertical but i blacklist a zone after it has reached the -$ Amount that the conversion would pay me.
So for example, if i promote an offer that gives me 0.5$ per conversion and i have a zone thats in the negative -0.5$ i put it on my blacklist. Everyone has a different approach to it, some do double the conversion, some even triple. Depends also on your budget and how experienced you are in the particular GEO.

mpnevermind · Jul 28, 2020

Heiko said:
Depends on the vertical but i blacklist a zone after it has reached the -$ Amount that the conversion would pay me.
So for example, if i promote an offer that gives me 0.5$ per conversion and i have a zone thats in the negative -0.5$ i put it on my blacklist. Everyone has a different approach to it, some do double the conversion, some even triple. Depends also on your budget and how experienced you are in the particular GEO.

And it depends on Bid, i guess. When starting a new campaign, do you set your Bids high, or you start low and then increase it if necessary?

Heiko · Jul 28, 2020

On Pop i do start with the recommended bid from the Network, on Push i start with the lowest or next to the lowest settings (again, depends on how good you know the GEO, i certainly do not wanna set my Bid to high for T1 Countries, that will kill you in a matter of minutes, haha)

mpnevermind · Jul 28, 2020

Heiko said:
On Pop i do start with the recommended bid from the Network, on Push i start with the lowest or next to the lowest settings (again, depends on how good you know the GEO, i certainly do not wanna set my Bid to high for T1 Countries, that will kill you in a matter of minutes, haha)

Exactly! I was doing just that. I would set the bid high to collect the data fast, but i would loose great amount of money that way...

N1coleW · Sep 16, 2020

I think you need to take into account how many clicks and conversions all sources give, I mean, you can blacklist sources that have no conversions at all or are unprofitable. It is not really possible to say exactly how many clicks it takes to understand whether a source have to be blacklisted or not. The amount of traffic in general also plays a role

Push ads - how many clicks before you blacklist zone?

mpnevermind

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