Pure Reach Has Reached Its Limit

Very interesting article, for those of us using black hat social media techniques for real, legitimate companies.

Pure Reach Has Reached Its Limit
“In this coming year, publishers may no longer be able to afford to consider reach without return.”

http://www.niemanlab.org/2016/12/pure-reach-has-reached-its-limit/

NiemanLab is constantly nailing it with awesome content for us.

Good read! Thank you.