Hi, I have a plumbing company in LA. My main site is about 4 years old, PR2. Ranked 3 thru 14 for five main KWs. About 6 months ago I created 10 other sites optimized for people seaching for plumbers in other parts of so-cal. i.e. santamonicaplumbing dot com, hollywoodpplumbing dot com. and so on. They're all 5 page sites, ranked on 1st or second page (after buying a few packages from Service section of BHW, and submitting to lots of local directories.) After reading the forums about web 2.0s properties quite a bit, I guess it occurred to me it would be a better idea for me to treat these 10 sites like 2.0 links. Avoid 2.0s to my main LA plumbing site. Pump all the links instead into these 10 sites. Safer probably. If this is dumb, let me know. If not, please tell me if this plan is adequate: For each of the 10 sites: 1. post weekly articles 2. build 5-10 2.0s for each pumper site. No more, ever. just work on sending links to these 2.0s. 3. Better quality but low quantity high Pr blog comments, article submissions, profiles, bookmarks, wilkis for 2.0 props. My question are: 1. what is the optimal way to link to money site on each of my pumpers? Do I mix it into the content on the homepage, and vary my keyword location (throughout the text) on each of 10 sites? Do I use my 2 main keywords 5 times, i.e. la plumbers, plumbers los angeles? Or should I use some generics. 2. when I add content weekly to my WP blog, what percentage of these posts do I link to my money site? Should the link to money site be accompanied by a link to authority? Should both links be together? I'm just confused on how I should handle linking throughout blog. Thanks so much for help.