In the past, despite attempts to conceal their identity using private domain registration, businesses under someone else's name, and the specifics of their business being shared strictly on a need to know basis; someone eventually finds out the identity of someone behind a website/business and blasts their name, address, or whatever else they can find on them to cause trouble. In the physical world, the key to disappearing in a way where no one can find you isn't to leave as little evidence as possible; but to leave as much evidence in the form of inaccurate information as possible pointing in so many different directions, that the cost of finding the person is too high to pursue. So I wonder if the same method would work online? Once a business upsets enough people to start being easily found when searching, to protect your real life reputation you could post in various complaint threads about having discovered the true owner of the website/business. Using different fictitious names, places, associates, etc, each time would lead to a situation where should someone actually find out who you are, it wouldn't be as noticeable. Net result, your identity is protected, and you might even reduce the number of attempts to find out who you are if someone believes someone else already has. It's an idea I've tossed around in my head for awhile, and figured I'd share it here to see if anyone might have any opinions or criticism for the idea. So... thoughts?