No doubt, researching on keywords is one of the most important and often under-estimated process. (since its rather boring). What are some ways you guys use to analyze and research keywords. I understand that with tools like market samuari, google keyword tool etc, they do speed things up a little and makes things easier, but how do you folks define if that keyword is 'competitive' or 'easy' etc.? What do you look at mostly? Whats your blueprint when researching? Any inputs will be appreciated. Thanks.