Promoting teeth whitening offers?

I see there are quite some good teeth whitening cpa offers, but my question is, how and where to promote them?

I was thinking about fb ads, but, who is my target group?

I am used to creating teespring campaigns and promoting via fb ads, custom audience there is really easy to find

But for teeth whitening, I am not sure if this would even work

FB ads would good to go, You can target dentist(they usually looks to buy for their clients) and You can target model (Showbiz and stuff).

smokers, coffee lovers

Cmon this is too easy

Dentists
Toothbrush companies
Toothpastse companies
Other brands of teeth whitening

etc...

The issue here is you need a REALLY good sales page which will convert!

-Sasha

hmmmm .... dentists and companies, well, not sure if they buy from this landing page.

Smokers and coffee lovers, far too broad, this would be a target group of several million people and I would need a budget of $1000 or more a day to reach enough people.

OP sorry to say but if you do not know your target audience why even care to go in such a tough niche?

I have ranked website in this niche, Its hard niche OP.

well, I have been told teeth whitening kits still do well. I wanted to sell on ebay but there is no profit, because there is a very high competition so profits will be quite low, maybe $2 per piece.
for cpa, there are some offers with quite high payout, but the problem is, where to promote. I was thinking about fb ads or bing ads.
Of course I know the target group, the target group are people with dark teeth because of smoking, drinking coffee, older people etc.
But you cannot target something like that on bing or fb.

anatho said:

well, I have been told teeth whitening kits still do well. I wanted to sell on ebay but there is no profit, because there is a very high competition so profits will be quite low, maybe $2 per piece.
for cpa, there are some offers with quite high payout, but the problem is, where to promote. I was thinking about fb ads or bing ads.
Of course I know the target group, the target group are people with dark teeth because of smoking, drinking coffee, older people etc.
But you cannot target something like that on bing or fb.

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Target them using interest and use Big brand tooth paste/brush companies.

Or you can try promoting it on bing. CPC's are a lot lower compared to adwords.

You should test Bing, though I think it won't give a positive ROI for this niche. Nevertheless, with the right approach, FB can bring you very good results. For this niche I suggest to target women as they have a bigger probability to buy. Target fans of toothpaste, toothbrush, and tobacco companies for starters. Structure your campaigns as deep as possible, for example on cities and age groups.

anatho said:

hmmmm .... dentists and companies, well, not sure if they buy from this landing page.

Smokers and coffee lovers, far too broad, this would be a target group of several million people and I would need a budget of $1000 or more a day to reach enough people.

Click to expand...

It's not too broad. When it comes to offers like this (diet, skin, ecig as well) there are huge and varied demographics who will convert. Trouble is, you can't target obvious things (ie. people on fb who like competing brands) because competition drove costs up and saturated the audience already. So you have to start broad and discover your own cost-effective demos within the broad targeting. That knowledge will be your competitive advantage, along with knowing which creatives work where and at what times of day.

You really can't enter these mass-appeal niches successfully from scratch without $4,000+ to burn (spend on data), because the only competitive advantage you can have is gaining the above knowledge through experience. From day one your competition will have tens of thousands to play with, along with extensive experience. Not to mention the troubles you'll get from ad networks for running such aggressive, unappealing ads and not spending enough to make it worth it.

If you're determined to enter this niche, best bet is signing up with whatrunswhere and trying to find a few CPM banner networks through that to run on. Facebook is extra hard if you plan to use high-converting creatives and too expensive otherwise.

If going broad try simply targeting females 25-55

You should to promote them in coloured flyers in your neighbourhood. Such an offer can be efficiently promoted using offline advertising methods. One of them is flyer distribution.

Think outside the box. Sometimes it's best to have a different POV on things.

Promote to people who have stained teeth. Coffee drinkers, smokers, candy eaters, etc. Put yourself in the shoes of someone with stained teeth. What are some common traits and build on your ideas from there. The possibilities are endless!

Another great idea to look even more legit is to create a coupon website and advertise it in your area.

Nut-Nights said:

I have ranked website in this niche, Its hard niche OP.

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Well, you managed to rank the site, what about the monetization ?
CPA or InfoProducts or Amazon or Leads ?
Really eager to know what you did after ranking in such a competitive niche !

I want some teeth whitening gear, hit me up with an affiliate link and I will buy some!