Promoting Musicians Strategy

I used to be a recording artist myself and have a quite a few online contacts who are professional artists. These artists regularly send me FB invites to events. I was wondering if there was a good way to capitalize on this? I was thinking of SEO backlinking to the various artists' soundcloud, fb, epk, articles written about them,etc maybe even create a blog dedicated to music to induce traffic. How could I monetize this? A lot of these artists are people I know IRL.