Promoting local business/startup

Hello all,

I'm been reading a while and have theoretical experience with Facebook ads with the use of custom audience. So basically for effective Facebook ads marketing, first step is to identify the specific users and scraping their user IDs, then pushing those IDs back into Facbeook ads.

Right now the people I'm working with don't have a budget with Facebook marketing because what they did was went with the general Facebook process, select demographics, city, age, interest, etc.

What other way can I promote their page for more likes and get people from very a region? So far they have been trying to get their business covered in local popular blogs.


What I'm planning to do is go on local popular forums and answering threads related to the niche business. I am also messaging people in the competitor Facebook page when they post a negative review/post about them. What other way can I promote their business?

Another question, can Google Adwords run forever if the ads aren't being clicked? Or does the initial budget set burn out after set period of time?

Looking forward to your replies

/nutserious

You can write positive articles on web 2.0/social websites and link to their website/ Google Business page. Send links to those articles. Include their facebook link and inner pages in the articles. Mix it up.

If you wish to seek an advice, I would suggest you to give a brief of the business you are willing to promote. For example , an eatery may use a different promotion technique from a youtube like website.