You need to spend some good $.I will be promoting my dating site for European audiences, any idea where should i start please?
My 2 cents... Focus on female user acquisition. Males are easy... don't want a sausage fest.
Figure out a unique angle to get the local news media to promote and generate controversy for you:
http://www.sltrib.com/news/3366844-155/utah-based-dating-site-for-white-people