My brother is a rapper, he is in the process of completing his first full-length project and we are looking for advice on our plan to promote him and get him legitimate views/build a fan base.
This project will be released for free online. However we intend to also get physical copies made up to potentially sell during his travels (more on that below), or give out for free, still undecided.
I will post links to some of his work at the end of this post.
Our current time line is:
By End of January: Have the album completed and mastered.
By End of February: Have physical CDs, Merch, Website all completed and ready to launch, also begin filming
By End of March: Complete filming of multiple music video. Have kickstarter campaign up and running to generate some cash for open mic tour (mentioned a couple bullets down)
April: Begin promotion leading up to album release
April 20, 2014: Release Album
April 25, 2014: Begin 5-week long US tour to different open mic events (We have a directory of open mics throughout the US). The goal here is promote the music/website and get heard by as many people as possible. Everything will be documented and VLOGs will be posted every other day.
Mid-May: Return home, with a focus on dominating the local scene now that credibility and experience has been established. Put on local showcases and slowly branch out to neighboring cities. We currently live 10 minutes outside NYC.
BUDGET
We have roughly $4,000 for promotion. This is all the money expected to be left over after paying for album mastering, physical CDs, music videos, website, etc. This also after the tour/travel budget
Some things we plan on trying out which have not been done on a hip hop scale is the following:
Youtube Video Ads for his music
Instagram (The usual getting legit likes)
Maybe Post on WSHH and other music sites
Targeted FB ads (not sure about his one)
A quick mix tape he did in the 3 days before he released it:
https://soundcloud.com/redruumstu/sets/dannyzaki-exodus2014
Video of a cypher: Starting at 4 mins 32 seconds
[video=youtube_share;sw9fbZqqenM]http://youtu.be/sw9fbZqqenM?t=4m32s[/video]
This project will be released for free online. However we intend to also get physical copies made up to potentially sell during his travels (more on that below), or give out for free, still undecided.
I will post links to some of his work at the end of this post.
Our current time line is:
By End of January: Have the album completed and mastered.
By End of February: Have physical CDs, Merch, Website all completed and ready to launch, also begin filming
By End of March: Complete filming of multiple music video. Have kickstarter campaign up and running to generate some cash for open mic tour (mentioned a couple bullets down)
April: Begin promotion leading up to album release
April 20, 2014: Release Album
April 25, 2014: Begin 5-week long US tour to different open mic events (We have a directory of open mics throughout the US). The goal here is promote the music/website and get heard by as many people as possible. Everything will be documented and VLOGs will be posted every other day.
Mid-May: Return home, with a focus on dominating the local scene now that credibility and experience has been established. Put on local showcases and slowly branch out to neighboring cities. We currently live 10 minutes outside NYC.
BUDGET
We have roughly $4,000 for promotion. This is all the money expected to be left over after paying for album mastering, physical CDs, music videos, website, etc. This also after the tour/travel budget
Some things we plan on trying out which have not been done on a hip hop scale is the following:
Youtube Video Ads for his music
Instagram (The usual getting legit likes)
Maybe Post on WSHH and other music sites
Targeted FB ads (not sure about his one)
A quick mix tape he did in the 3 days before he released it:
https://soundcloud.com/redruumstu/sets/dannyzaki-exodus2014
Video of a cypher: Starting at 4 mins 32 seconds
[video=youtube_share;sw9fbZqqenM]http://youtu.be/sw9fbZqqenM?t=4m32s[/video]
