PROMOTE IN CHINA

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You can also book influencers on Xiaohongshu or Douyin.
 
To break into China, partner with a few Bilibili and Douyin influencers via marketplaces like ParkLU, brief them on your app and handle payments locally, then layer in Baidu SEM and Toutiao native ads through a local agency (they’ll set up your ad accounts and translate your creatives). You can also amplify with WeChat Official Account articles or Weibo “big V” posts for extra reach. This combo of trusted KOL endorsements plus search and in-feed ads will drive both awareness and downloads.
 
I'm looking for SEOer Baidu or Google but can speak Chinese
Do you have any partners or apps that support this?
I used the app before and it worked for a year, then it gradually degraded so I'm looking for another partner.
 
The influencers on Bilibili, Douyin, and Xiaohongshu can all be your channels. Generally, they will mark it on their personal profiles, for example, for business cooperation, please contact @xxx, so that you can contact them. If there is no mark, you can directly choose to send a private message. Believe me, business cooperation is more eye-catching than other people's personal private messages.
 
You just need to find the bloggers you are interested in and send a private message to their account, and they will take the initiative to reply to you. After all, when you seek cooperation with them, you are, in a sense, their boss who pays their salary.
 
prepare a clear brief and budget first — reach out via WeChat or local influencer platforms, and negotiate CPM/flat fees directly.
 
Start with mid-tier KOLs (10k–200k followers) → cheaper, better ROI, more flexible than big names.
 
Maybe you can share more about what category is your App belong to. In traditional marketing we should determine the target customer first, so your conversion rate can be maximum. And there's lots of Chinese content provider platform you can choose to spread your ads, like Douyin (Chinese Tiktok), Bilibili.
 
Find a Chinese MCN/agency to act as an intermediary, prepare documentation in Chinese, and ensure your app/website is optimized for the Chinese market (hosting, ICP, etc.). Otherwise, your ads will disappear before you even start running them.
 
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