Promote CPA on Facebook - Where to start ?

Hi

I have used CPA a lot but my traffic sources were mostly Facebook Apps. I am done with the apps and now i want to Use Facebook Paid Traffic( PPC ).

I understand, this thing needs practice to learn. But i need a Tutorial or Ebook or something which i can use to know where to start. I know about CPA, I need to know about Facebook PPC.


I hope i get helped here.

Cheers !!!

You just have to test and see what works. There is no step by step tutorial or ebook that will show you how to be successful with PPC. If you completely have no clue, you can always try and turn off your ad block, and look at ads that are showing up in your facebook. Look at the title, picture, body and see how it grabs your attention, then click on it and see how they engage you.

I suggest going on LukePeerFly(.)com and reading his blogs. He is the master of PPC, as you will see on his latest update.

He had sent out an email talking about his FPTraffic and the amount of money he had made with a campaign was in the thousands. I'm so mad I can't find the real number. I cannot tell the story without the exact number, so let me go search. Nope, I can't find it.

But he knows what he is doing with paid traffic.

You can find some threads here related to that. I might find one. http://www.blackhatworld.com/blackhat-seo/making-money/601972-my-50k-month-facebook-ads-only.html

I also want to get into FB. thanks for the links above.

PPC is risky. I have seen many big companies lose ALOT of money with PPC. If you are just starting out make sure you have a significant amount of capital and a general plan of approach. This plan WILL change and change a lot as you optimize your campaign. What niche are you planning to focus on? If you are getting involved in gambling then give me a PM so we can talk.

I recently tried FB PPC for the first time. So I would just share what I did and where I went wrong.
The CTR was ok but without any success ... What I learned in the process is that it is easy to create ad but it is difficult to create ad that converts if you are unable to think out of the box.

Mainly there are three things required ... Your ad copy, your landing page that converts and targeted audience. It is all about playing with words ... for example .. for one ad .. the headline was "click here to get beautiful presentations" and the other headline was .. "STOP! Creating boring presentations" ... The 2nd headline got me more clicks than the first one ...

I got good number of clicks but no conversion .. and the reason was my landing page .. that was not converting...

The third main part is target audience.. which is obviously the most important part. just a small example .. say you want to sell stand on paddle board ... so you need to target people who are interested in surfing and this is where FB will help you with their "Interest" option ...

I can easily find people who are interested in this product just by typing it in the interest field. The 2nd option is "Behaviors" .. this option differs from country to country ... in the field, you need to target people who are regular buyers .. but as said, this option varies from country to country so you might not see what people living in USA can see ...

Being from India, I can only see 3 options under behavior but people living in USA or other countries might see more options... so I chosen the option "Online Spenders (Active)" to target people who spends money to buy something....

These were the main things ... rest of the part can be decided by you once you start creating your first Ad. Try different ads with same landing page... or try same ad with different landing page or try same ad/landing page with different audience and see what works and be willing to lose your investments.. this is the only you can get perfection ...

Hope that helps a bit ...