I have been doing some homework and i think i have come across a fantastic niche. however..... 38k monthly searches ppc of $3 traffic travis is calling it relatively easy to rank for. All good right? jumping for joy right? what i am wondering is this. Let's say the niche is "fight club" which gets 100k searches and is difficult to rank but I am looking to use the keyword "fighting club" which gets the 38k monthly and is relatively easy. It is the same niche but the "ING" takes it from difficult to relatively easy. Am I still jumping for joy?