Products on Category pages - Keyword Density question

qwertzui11

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I have an ecommerce site, selling for example football shoes.
There are close to 100 of them in this "Football shoes" category.
Like adidas, nike, blue, red, striped etc...

How can I avoid the keyword stuffing problem in this case?
Because for me, and for the costumers its obvious that the product name should have the keyword in the name, like "adidas qweqr3314 football shoe".
There is no sense in leaving this keyword-term out, because I sell hundreds of other products. If a costumer checks his cart after some shopping, and there will be an "adidas qweqr3314" product in there with a tiny picture, he will have no idea what was that exactly...

But If i do the right thing for my costumers, to make everything clear, my products on a single page will be like this:

- adidas ewr3241 football shoe
- nike red football shoe
- xy football shoe
- pink football shoe
- etc, etc...

Its keyword stuffing I know, but I think thats the most understandable way for costumers.
What should I do about this?
 
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