Product site VS Review Site

Hi All,

I have a client who is selling oil lubricants and wanted to launch his own brand (which is totally new) to the market. When I do keyword research, there a many branded lubricant products and little generic terms. I want to ask is it better for me to build a review site rather than target his brand? Any suggestions welcome. Thanks in advance!

A review site will convert more but you can do both at the same time. Create a website about his brand and create a blog within it. Then publish posts reviewing the oil lubricants he sells.

Thanks Seo for your input. I would like to capture other brand's traffic since it's there. In actual fact, there's nothing much to write about his products as most are the same base products. Whatever separates them are brand names. That's the reason why I was thinking a review site. Any input welcome!

well,,,, You are right there are many products same as your product in the market. as a new product it is bit difficult to publish among the people as fast..So Create a website for your business as SEO power says...separate the blog for review your product in your website....To publish your product among the people you need to drive more traffic to your site...there are many way to drive traffic to your site...the first thing is content should be unique because content is king in SEO ...more over you can use social media to drive more traffic to your site. you can make review in social media to promote your product........

You can go for either of them. Why not make make both the sites and test it out?