https://www.wsj.com/articles/p-g-cu...in-largely-ineffective-digital-ads-1501191104 "The company targeted ads that could wind up on sites with fake traffic from software known as “bots,” or those with objectionable content." Wondering - what was the benefit of bot traffic for the bot maker of clicking P&G ads? Was there some sort of CPA or affiliate program? P&G is the largest advertiser in the world: "P&G, whose brands include Bounty, Crest, Tide and Pampers, spent $2.45 billion on U.S. advertising, not including spending on some digital platforms, according to Kantar Media. Long the biggest advertiser in the world, its pronouncements on trends in ad spending are watched closely."