Problems with testing audiences

Twycross · Apr 8, 2023

Hey guys, all right?

So I have the following problem in my plr operation.

I have a product in the weight loss niche, some sales have already come out but it is still not constant.

I did the creative test, and one of those creatives sold, so I took that creative and played it for an audience test.

There were a few sales in one on the first day, but then nothing else came out. I can't get out of this cycle of testing creatives and audiences.

I firmly believe that the problem is finding an interesting audience. Do you have anything to share that might help me?

Thank you very much for your attention!

TJ Media · Apr 8, 2023

Check where the old customers mainly come from, what age. Focus strong advertising on that segment

Twycross · Apr 9, 2023

TJ Media said:
Check where the old customers mainly come from, what age. Focus strong advertising on that segment

oh man, very good. Thank you very much, I will try it that way

Gastene · Apr 10, 2023

Twycross said:
oh man, very good. Thank you very much, I will try it that way

Vi um seu comentário falando que bateu uns 20k e parou de vender, passei por isso tmb só que em usd, já resolvi, bora montar networking? Provo resultados.

Twycross · Apr 10, 2023

Gastene said:
Vi um seu comentário falando que bateu uns 20k e parou de vender, passei por isso tmb só que em usd, já resolvi, bora montar networking? Provo resultados.

brasileiro também? PO cara, vamo bater esse papo, me passe seu contato

Gastene · Apr 10, 2023

Twycross said:
brasileiro também? PO cara, vamo bater esse papo, me passe seu contato

Moçambicano. Wtspp +258878187100

Gastene · Apr 10, 2023

Twycross said:
brasileiro também? PO cara, vamo bater esse papo, me passe seu contato

Se for pra passar outro meio avisa aí, ou passa o seu que chamo.

nhatbita · Apr 10, 2023

Twycross said:
Hey guys, all right?

So I have the following problem in my plr operation.

I have a product in the weight loss niche, some sales have already come out but it is still not constant.

I did the creative test, and one of those creatives sold, so I took that creative and played it for an audience test.

There were a few sales in one on the first day, but then nothing else came out. I can't get out of this cycle of testing creatives and audiences.

I firmly believe that the problem is finding an interesting audience. Do you have anything to share that might help me?

Thank you very much for your attention!

Before, I used to test audiences a lot, but then I realized that the easiest way is to target a broad audience to make it easier to select targets. Then, focus on optimizing the content. Because when you run large campaigns, Facebook will also expand the audience.

SOCIAL MEDIA MARKETING · Apr 10, 2023

You do an age or geographic assessment of the purchased customer, and redefine customer segmentation. Going from wide to narrow

Absolute Safe Agent · Apr 10, 2023

You can set your age and target audience

StyxYouGotMe · Apr 10, 2023

Do conversion campaigns and let it optimize on its own for couple of days.

Lee advertisesFb · Apr 10, 2023

You should plan in advance about your customers for example age

Twycross · Apr 10, 2023

nhatbita said:
Before, I used to test audiences a lot, but then I realized that the easiest way is to target a broad audience to make it easier to select targets. Then, focus on optimizing the content. Because when you run large campaigns, Facebook will also expand the audience.

interesting, how would this segmentation of a wide audience?

nhatbita · Apr 10, 2023

Twycross said:
interesting, how would this segmentation of a wide audience?

If your product is weight loss, then most people have the need to lose weight, so you don't need to target specific audiences unless you see that those audiences are obsessed with the need to lose weight (then the sales rate may be higher). If not, you can target based on the age group that uses your product. If the creative is for men, then target men, and if it is for women, then target women. For example: women aged 24-35.

The more specific you target, the more restricted Facebook becomes. Sooner or later, it will expand the audience, so targeting will become meaningless. On the contrary, if you expand your target, Facebook can use AI to distribute your ads, it will take some time to reach the right audience, but it will be more effective and easier to run a large budget because of the large target audience file.

olavivo · Apr 10, 2023

Try older demographics majority of the conversions probably would come from there only 35/45+

BlueSteelDigital · Apr 10, 2023

Anyone who says it is about the audience, simply do not understand FB.

Fb is simple. It is just a creative game. Is your ads or your landing page.

Target broad audience. If your creative works, it works. The only audience you should use is lookalike and retargeting custom audience.

RML · Jan 12, 2025

Gastene said:
Vi um seu comentário falando que bateu uns 20k e parou de vender, passei por isso tmb só que em usd, já resolvi, bora montar networking? Provo resultados.

Twycross said:
brasileiro também? PO cara, vamo bater esse papo, me passe seu contato

Gastene said:
Moçambicano. Wtspp +258878187100

Gastene said:
Se for pra passar outro meio avisa aí, ou passa o seu que chamo.

Hey everyone, just write in english here in this forum. The focus is all about english.

evebeatot · Jan 12, 2025

After successful testing, you need to re-evaluate who your real potential customers are to adjust your campaign accordingly.

Nikolaos · Jan 12, 2025

TJ Media said:
Check where the old customers mainly come from, what age. Focus strong advertising on that segment

I think this is the best reply. Retargetting ads work as well once you know these!

proxygo · Jan 17, 2025

RML said:
Hey everyone, just write in english here in this forum. The focus is all about english.

@RML stop bumping 2 year old posts

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