Problems with targeting in Facebook Ads - recommendations for setting them up.

Facebook can make targeting mistakes, such as showing ads to people in Indonesia when you only targeted the US. This may be due to people sharing and interacting with the ad, resulting in greater reach. And also because of errors by Meta itself.

Targeting recommendations​

Use audience management to add strict boundaries such as age, gender, interests, etc.

Targeting limitation​

Advantage+ is a set of automated tools that can reach an audience not only for a specified country, age, gender, but also expand coverage automatically. Switching to the original parameters will help limit the audience to specific targeting parameters.

• In Adsets, find the Advantage+ audience tab, go to the original audience parameters “Switch to original audience options”.
• After this, we indicate all the targeting settings: country, age, gender, interests, language, etc​

Location Settings​

Currently, Facebook doesn't allow you to advertise only to people who live or have recently been in a certain location. Previously, there were the following options for such targeting, but they have been removed:

• People living in this place or who have recently visited it;
• People living in this place;
• People who have recently visited this place;
• People traveling through this place.

Instead of the “People living in this location” option, when targeting a specific region, additionally use phrases like “residents only…” in the headline to filter out those who do not live here.
Cre: Internet.