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Problems with my FB Funnel

Discussion in 'FaceBook' started by firstblade, Jul 24, 2018.

  1. firstblade

    firstblade Junior Member

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    Hi FB Gurus, I need help.

    The Problem:
    My second stage is not delivering the results I expected, it's just not delivering at all, I spent $108 on the first stage with 0 returns, what do I do now?

    I ran the first stage of my campaign with two different videos, explaining the company, what we do and who we've helped (I can show you the videos in a PM).

    These are the results of the first stage:

    Reach: 10,093
    3s Views: 3,986
    10s Views: 1,498
    95% Video Views: 68
    Clicks: 168
    Avg CPC: $0.59
    CPM: $9.87
    Spend: $108 over 7 days.

    5 new conversations started.
    5 new follows.

    The Second Stage:

    So now that I have some people I can retarget (3,400 3s viewers), I kicked off the second stage in the funnel with a video ad promoting a free e-book, it's 60 seconds, I spent the first 30 talking about what's in it and the remaining 30 talking about how to get it (Again, can show in PM.)

    - I ran a lead ad at first, got 1 lead, was very excited, then realized it was underdelivering and underspending. I kept it alive over 3 days and killed it to try something else, spent $5.66 total, was looking to spend $15/day.

    - Then I ran a 'Website Click' ad, tried video views and others but they wouldn't work with a lead form in the ad. This delivered to almost everyone in the 3s viewers audience, but I only got 4 clicks out of it and no leads.

    What I was expecting:
    - The first stage would warm up the audience, so they recognize my brand the next time they see it and future promotions would be more successful.
    - The second stage would serve to gain me some emails for cheaper promotions and further brand recognition.
    - The third stage would be a free consultancy or sales ask.

    The Problem:
    My second stage is not delivering the results I expected, it's just not delivering at all, I spent $108 on the first stage with 0 returns, what do I do now?
     
  2. kasher9

    kasher9 Jr. Executive VIP Jr. VIP

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    What service are you promoting?

    With the limited data I have at hand;

    1. Whoever told you this "stage" flow bullshit, is an idiot. Using 3s video views as a retarget is one of the stupidest things you can do. That data is useless for brand awareness.
    2. Cut all these stages, follow a squeeze flow so run 5 different ads for your optin/leadgen, see which one performs best, present them with your service in the backend.
    3. If this is a high ticket item, might be best to start the flow through messenger ads, but you know your service better.
    4. You have not tested enough audiences it seems.
     
  3. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Facebook just robbed you. It's just good with all the free stuff but I'd suggest you invest on something else.
     
  4. SAMSON10014

    SAMSON10014 BANNED BANNED

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    facebook robed you with their Auto play thing
     
  5. firstblade

    firstblade Junior Member

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    Thank you for being constructive.

    1. I was just going off videos on youtube about facebook funnels, this one specifically.
    2. So the first time people see my ad, I offer them something in exchange for their e-mail? So the first thing they see from me is "Hi, get this free e-book"?
    3. It's a SaaS $200/month subscription, have messenger ads actually worked to increase messages to your FB pages?
    4. I got very, very specific with the audience i'm targeting, if you want I can open the books for you over PM, and we can continue the convo here.