Hi FB Gurus, I need help. The Problem: My second stage is not delivering the results I expected, it's just not delivering at all, I spent $108 on the first stage with 0 returns, what do I do now? I ran the first stage of my campaign with two different videos, explaining the company, what we do and who we've helped (I can show you the videos in a PM). These are the results of the first stage: Reach: 10,093 3s Views: 3,986 10s Views: 1,498 95% Video Views: 68 Clicks: 168 Avg CPC: $0.59 CPM: $9.87 Spend: $108 over 7 days. 5 new conversations started. 5 new follows. The Second Stage: So now that I have some people I can retarget (3,400 3s viewers), I kicked off the second stage in the funnel with a video ad promoting a free e-book, it's 60 seconds, I spent the first 30 talking about what's in it and the remaining 30 talking about how to get it (Again, can show in PM.) - I ran a lead ad at first, got 1 lead, was very excited, then realized it was underdelivering and underspending. I kept it alive over 3 days and killed it to try something else, spent $5.66 total, was looking to spend $15/day. - Then I ran a 'Website Click' ad, tried video views and others but they wouldn't work with a lead form in the ad. This delivered to almost everyone in the 3s viewers audience, but I only got 4 clicks out of it and no leads. What I was expecting: - The first stage would warm up the audience, so they recognize my brand the next time they see it and future promotions would be more successful. - The second stage would serve to gain me some emails for cheaper promotions and further brand recognition. - The third stage would be a free consultancy or sales ask. The Problem: My second stage is not delivering the results I expected, it's just not delivering at all, I spent $108 on the first stage with 0 returns, what do I do now?