Problems with email traking software

Kha0s

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Hey guys!
I'm currently running my first email marketing campaign, and I've been trying to implement email tracking software. However, Gmail is sending these emails to the spam folder, stating that the links in the email were previously used for scams.
  1. I tried using the Google Chrome plugin Mailtrack to see when the recipient opens the email.

  2. Before that, I attempted to use LINKLY to track a Google Doc that I had in the email.
In both cases, my email ended up in the spam folder because of the links.

It's worth mentioning that Mailtrack adds its own link in the email footer, and LINKLY transforms the links into linklyhq.com/l/xxxx to track them.
Without these two tools, the email is delivered to the inbox.

Am I doing something wrong that's causing this? What are the solutions?
 
Hi Kha0s, these are some things to consider:

Warm up your email address: If you're new to sending emails or haven't been active in a while, it may take some time for your email address to build a good reputation. Try sending a few test emails to yourself or to a small group of contacts to start building your sender reputation.

Avoid using suspicious links: Gmail's algorithms are sensitive to suspicious or unsolicited links. Make sure any links you include in your emails are relevant and legitimate, and avoid using links that could raise red flags.

Limit link usage: Don't overdo it with the links. Try to keep the number of links reasonable and relevant to the content of the email. Excessive use of links can lead to your emails being flagged as spam.
Use a link tracking tool wisely: Some link tracking tools like Mailtrack and LINKLY can raise red flags with Gmail's algorithms. To avoid this issue, try using a different link tracking tool that doesn't add its own unique URLs.

Monitor your sender reputation: Keep an eye on your sender reputation by monitoring your email delivery rate and engagement metrics. If you notice a decline in delivery rate or engagement, it may be a sign that your sender reputation is suffering. Take steps to improve your sender reputation by adjusting your email content and sending frequency.

Especially over time the sender reputation is crucial. I would suggest you trying out a setup using SES and pay close attention to the sender reputation using their reputation metrics.

Cheers!
 
Hi Kha0s, these are some things to consider:

Warm up your email address: If you're new to sending emails or haven't been active in a while, it may take some time for your email address to build a good reputation. Try sending a few test emails to yourself or to a small group of contacts to start building your sender reputation.

Avoid using suspicious links: Gmail's algorithms are sensitive to suspicious or unsolicited links. Make sure any links you include in your emails are relevant and legitimate, and avoid using links that could raise red flags.

Limit link usage: Don't overdo it with the links. Try to keep the number of links reasonable and relevant to the content of the email. Excessive use of links can lead to your emails being flagged as spam.
Use a link tracking tool wisely: Some link tracking tools like Mailtrack and LINKLY can raise red flags with Gmail's algorithms. To avoid this issue, try using a different link tracking tool that doesn't add its own unique URLs.

Monitor your sender reputation: Keep an eye on your sender reputation by monitoring your email delivery rate and engagement metrics. If you notice a decline in delivery rate or engagement, it may be a sign that your sender reputation is suffering. Take steps to improve your sender reputation by adjusting your email content and sending frequency.

Especially over time the sender reputation is crucial. I would suggest you trying out a setup using SES and pay close attention to the sender reputation using their reputation metrics.

Cheers!
Hey @ryot! I guess these are advices from ChatGPT, but thanks.

As I said, the problem is only in the fact that Google sees the links (that Mailtrack and LINKLY insert in the mail for tracking it) as SPAM.

That's why I'm looking for alternatives. Or suggestions, in case I'm doing something wrong
 
Use another tracking tool that allows you to use your own tracking domain.

It's better to use an aged domain with a good reputation
 
Use an email sendjng tool that allow the use of custom domain for tracking eg Mailwizz.
 
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