I suppose you haven't analyzed target audience for the product/service you advertize.
This way you will clearly know who're your buyers, what they need/fear of/object over/etc.
The analysis I do also contains:
— Preferred tone/voice/style
— Buyer committee logic
— Winning and repellent phrases
— Subject and opener lines
— Writing profile in JSON to feed LLM
— Many other aspects, depending on goals (I do it not only for ads)
This way you will clearly know who're your buyers, what they need/fear of/object over/etc.
The analysis I do also contains:
— Preferred tone/voice/style
— Buyer committee logic
— Winning and repellent phrases
— Subject and opener lines
— Writing profile in JSON to feed LLM
— Many other aspects, depending on goals (I do it not only for ads)