Hey guys, I want to ask one question and I'd like to get your opinion. Recently found a keyword with 8k monthly searches with competition of 20-25 in various keyword research tools (MOZ, keywordrevealer, KWfinder, etc). However, there is one problem that is really bugging me.. The first two pages when I type the keyword have good on-page optimization and offer free beginners guide to the method. Guides are not professional and they are used as a regular blog posts that happened to climb on a first page with some help from blog commenting and social signals, and people respond to them. Is it worth to rank a product that offers professional advice where there are 2 beginner guides on top of google? I appreciate your time, thank you in advance.