Hello,
I tried to monetize a CPA product in my niche of my viral website. Posting it on my page gave me almost 0 clicks on it. So, I tried to use adverstising.
I started with low money (10€) then I got 16.5€ back (cpa = 5.5€ for something free for user). Then I increase to 20€ and got 27.5€ back and finally I add 20€ more and got this time 16.5€ back.
It was 60.5€ back for 50€ invested. 20% return seemed ok for me, I decided to continues.
As my sample was low, I decided to make a new advertising with 50€ to see what will happen. Facebook told me I should reach between 27k and 54k people.
In fact, I reached 8k people for 50€ and got 27.5€ back. With the minimum reach of 27k, I should manage +/- 83€ back.
I was surprised of this low reach related to the estimate one by Facebook. Then I checked my first batch of ads and I saw the reach was a bit better, 14k instead of the minimum reach of 27k, almost 50% of the minimum reach for the first batch vs 30% for the new batch.
Total stats for promotion is 24k reached, 130 clics on the link. 0.54% of clicks to my CPA offer.
My question is : How can I be sure to get the minimal reach of Facebook ? I have other CPA offer exactly the same but with different brand, can the result be better ?
Thank you for helping.
I tried to monetize a CPA product in my niche of my viral website. Posting it on my page gave me almost 0 clicks on it. So, I tried to use adverstising.
I started with low money (10€) then I got 16.5€ back (cpa = 5.5€ for something free for user). Then I increase to 20€ and got 27.5€ back and finally I add 20€ more and got this time 16.5€ back.
It was 60.5€ back for 50€ invested. 20% return seemed ok for me, I decided to continues.
As my sample was low, I decided to make a new advertising with 50€ to see what will happen. Facebook told me I should reach between 27k and 54k people.
In fact, I reached 8k people for 50€ and got 27.5€ back. With the minimum reach of 27k, I should manage +/- 83€ back.
I was surprised of this low reach related to the estimate one by Facebook. Then I checked my first batch of ads and I saw the reach was a bit better, 14k instead of the minimum reach of 27k, almost 50% of the minimum reach for the first batch vs 30% for the new batch.
Total stats for promotion is 24k reached, 130 clics on the link. 0.54% of clicks to my CPA offer.
My question is : How can I be sure to get the minimal reach of Facebook ? I have other CPA offer exactly the same but with different brand, can the result be better ?
Thank you for helping.