Facebook's anti-clickbait algorithm may very well be flagging content as clickbait although it's not clickbait.
We're seeing the same reach drop as Mathello on our Facebook page every now and then. 60% - 70% drop to be more precise. It usually lasts from a few days to a few weeks and then reach is back up again. We have absolutely no idea what causes that. We DON'T use clickbait titles or engagement bait and our content is interesting, informative and sharable. But we see these drop nonetheless and they are having a huge negative impact on our business, especially with advertising revenue that's also rapidly declining.
If you take a look at IFLScience's Facebook page and web site, for example, I think they are the perfect example of a bad web site full of disruptive ads that constantly publishes clickbait pseudo-science articles that often disinform the public. But what do you know, their stats are incredible and they are still one of Facebook's most engaged pages with tens of thousands of shares per article. And they don't use Instant Articles. But maybe Facebook ISN'T penalizing their biggest players after all (Blue Badge?) and is only penalizing all the others.
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