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Price to charge client [orm]

Discussion in 'Offline Marketing' started by Tradz, Oct 12, 2012.

  1. Tradz

    Tradz Registered Member

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    Hey guys,

    I've got a meeting tomorrow with a fairly big restaurant in my city, when i spoke to one of the owners explaining what i have to offer, i said about people charging 500-600 / month, he said he wouldn't pay that, i said i wouldn't charge that amount regardless, but how does 250/month sound he did pause and said he would speak to his business partner the other owner about it, and wants me to meet with them tomorrow.

    I didn't really think about prices before calling, was calling that many and got into it without thinking, to be honest prices slipped my mind altogether..

    Anyway i am basically offering them 7878's review system, only ive designed it differently.

    I've been thinking if they ask me what the monthly charge is for, my reply would be what? Usage of the system?

    So then ive thought about charging them a one time fee, but i am even stuck at that on what to quote them.

    Ive been told to give them an introductory price then if there happy with results 2 weeks later, get a 6 month contract at 250/month.. but then it goes back to me explaining what the 250/month is for.

    Could use some advice please!

    I know me thinking about charging 250/month when i don't know myself what its for sounds silly, but my thoughts were to tell them for usage of the review system, maintenance , review reports [maybe having the bad reviews e-mailed to me and giving them the report so to say of the bad reviews including visitor stats].

    At the end of the day i just want to get as much as poss from the deal.
     
    Last edited: Oct 12, 2012
  2. Theodore

    Theodore Power Member

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    Is this in dollars?

    250 to me personally is not a lot if they want me to work monthly on there site. I do SEO for a living so this is based on if they want SEO Doing, but I hope you get the idea.

    You need to consider they will want professional reports of the links and rankings done.
    I doubt they will understand that SEO is not a quick thing especially in these days, so there is going to be a lot of phone calls and emails if they really dont understand this.
    If its a competitive niche then you will need to spend a lot of time trying to improve there rankings, to me personally the first months results sets the tone of your relationship with them.
    You've got the software that you might want to use, ( if you choose to use senuke then thats going to eat up most of your profit)
    Theres Captchas
    Articles

    The list can go on it just depends what your offering them.
    You just need to think about everything you've got planned for the client and see if its worth your times.
     
  3. Tradz

    Tradz Registered Member

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    Thanks for the reply.

    It's not actually SEO i'll be doing for them what i'll be doing 7878's method. giving them a simple review system ive made up and a card ive designed with a QR code, that customers can be giving at the end of there meal asking them to leave some feedback.

    Bad reviews get emailed to what ever email, where as good ones will be published onto the site the customer picks, either trip advisor or google reviews.

    It's a way of improving there only reviews really.

    He is interested because he told me they'd spoke about it cause they had some bad reviews.

    Im stuck on a set price or monthly or both lol

    It's in pounds, not dollars.

    Cheers
     
  4. GoTRooT

    GoTRooT Jr. VIP Jr. VIP

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    phone up 3 agencies representing the client and ask for a quote on what they will charge for a similar service (do not name client!)

    You will see.
     
  5. Tradz

    Tradz Registered Member

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    The thing is bro, no one offers this service here, and i don't want to give web guys here the idea lol..
     
  6. GoTRooT

    GoTRooT Jr. VIP Jr. VIP

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    Fair, OK I remember starting out similar to this but SEO (long time ago), 1, if you are freelance work out what you need / want to earn a day. If you spend 4 days a month on it, charge your day rate times 4. 2, be proud of your service, this is no scam (though it may feel like it, working from home on good money) they should pay, this is a quality service. 3. what do they really get, this is all a client want to know, what effect will it have on the bottom line each month? 4. under sell nd over deliver alloways.

    This is how I started up/
     
  7. Tradz

    Tradz Registered Member

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    Cheers, good advice.

    Thing is about a monthly charge is, i wouldn't really need to spend any time on it, after it is set up.. but my plan was to maybe handle the bad reviews if any and give them to the owner., along with visitor reports and tell them id keep an eye on there online reviews and what not, id love to get a monthly charge out of it.
     
  8. GoTRooT

    GoTRooT Jr. VIP Jr. VIP

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    Nothing wrong with that, monitor all channels and write a monthly repport (only takes an hour) and is of value, nothing wrong with a retainer :p
     
  9. DatingChap

    DatingChap Registered Member

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    My partner does ORM in UK and price varies on how bad existing reputation is and how much initial work needs doing but typically £750-1000 month 1 when all the real work happens then £150/mo to keep things hunkydory (plus the cost of review cards and any speciality printing or point of sale stuff.

    REALLY bad clients there will be a consultancy charge too with mystery shopping and a detailed report and maybe training so they don't get any more bad reviews. For them it can be double month 1 and 3 times monthly charge.
     
  10. timmy79

    timmy79 Jr. VIP Jr. VIP Premium Member

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    I think this is where your problem lies. "I wouldn't really need to spend any time on it". What is in your report? If there is no or little positives reviews on the company after you implemented the program, you might have to review the process with them, maybe the employees are not presenting it properly to the patrons, etc. You might have more training to do. Are you going to spend time reading some of the reviews? You might see something that they overlooked and from time to time do some recommendations. On top of that you have the tools to scan the net (i.e. Placesscout) that they don't know about and the expertise (bhw) that they don't have.
    If you spend 2 to 3 hours a month working on their ORM, then $250 is not much asking (less than a $100/hr for your expertise).

    Hope this help and good luck.