Hi everybody,
the typical news websites use teaser cards on their homepage or below an article to promote their newest or related articles.
I am asking myself: Does the heading of the teaser card have to be exactly the same as the heading which is displayed in the article when you click on the teaser? This is perhaps more a SEO question than a copywriting question, but I did not find a better sub-forum.
Background to the question is a layout problem: some headings are so long that they do not fit into the teaser card.
What is your opinion or experience with this?
the typical news websites use teaser cards on their homepage or below an article to promote their newest or related articles.
I am asking myself: Does the heading of the teaser card have to be exactly the same as the heading which is displayed in the article when you click on the teaser? This is perhaps more a SEO question than a copywriting question, but I did not find a better sub-forum.
Background to the question is a layout problem: some headings are so long that they do not fit into the teaser card.
What is your opinion or experience with this?