Press Releases for Off-Page SEO - Do they still work?

IrwinJ

Power Member

Apr 25, 2018

791

320

• Sep 4, 2018

• #1

I'm curious. I work for a lot of big eCommerce companies and want to suggest we do some press releases.

Do you guys do this as part of your off-page SEO strategies?

in 2018, is this still a valid way of building domain authority and getting link juice?

 

T

tgno69

Newbie

Jul 2, 2013

33

3

• Sep 4, 2018

• #2

eCommerce? I would focus on Web 2.0 and Social websites.

 

IrwinJ

Power Member

Apr 25, 2018

791

320

• Sep 4, 2018
• Thread Starter Thread Starter

• #3

tgno69 said:

eCommerce? I would focus on Web 2.0 and Social websites.

Click to expand...

Social websites? Do you mean social signals like FB, Twitter, LinkedIn?

 

T

tgno69

Newbie

Jul 2, 2013

33

3

• Sep 4, 2018

• #4

IrwinJ said:

Social websites? Do you mean social signals like FB, Twitter, LinkedIn?

Click to expand...

Yes. a big part of my seo strategy is social signals.

 

B

Back2Links

Registered Member

Mar 15, 2018

92

48

• Sep 4, 2018

• #5

Yes it's part of diversity.

 

tiiberius

Elite Member

Executive VIP

Jr. VIP

Sep 8, 2015

5,614

5,445

• Sep 4, 2018

• #6

Yes, they do work.

This is like the 3rd time I answered very similar question this month (that's 4 days). What is going on?!

Press release is great for:

• spreading your branding
• diversifying your anchor text profile
• diversifying link type
• referral traffic

Also, they indexed easier than other link types so the links actually count.

If you mean domain authority is Google's eyes then yes. If you mean Moz DA then no.

 

Last edited: Sep 4, 2018

ksk71119

Supreme Member

May 8, 2014

1,440

452

• Sep 4, 2018

• #7

Yeah, they still work. You need the perfect blend of spices with it else it may taste bitter, lol.

 

710fla

Elite Member

Jr. VIP

Aug 25, 2015

5,523

2,859

• Sep 4, 2018

• #8

I include them in all my white hat campaigns. Good for diversity and @tiiberius basically covered everything

 

iAuthority

Elite Member

Jr. VIP

Jan 20, 2013

9,441

1,038

• Sep 5, 2018

• #9

I will say yes for the press release, it helps in getting targeted traffic, authority, diversity etc.,

 

MaxGuard

Supreme Member

Nov 13, 2010

1,283

534

• Sep 5, 2018

• #10

Yes, PR works if done right. You can get visibility, initial traffic and blacklinks diversity.

 

Guestwriting

Elite Member

Jr. VIP

Jul 30, 2012

7,704

1,492

• Sep 5, 2018

• #11

Yes, of course. Press release on the targeted location will definitely work.