Press release problems. Any ideas?

I feel dumb even asking this question since i have never had an issue using them on new sites. We just launched a site and are three and a half months in to promotion and acquiring links, i decided to run a quality press release at the root url like i normally do with new sites in month 2. With the release we ended up getting a shit ton of df links from major publications like businessinsider, ect which normally doesnt happen, most are usually nf. We only used naked urls for the anchors. We were ranking and pulling up fine prior to doing the pr, after we ran the pr, the site completely tanked. I was wondering if anyone has recent experience running press releases and if you have had any problems. We ran the same exact press releases to 4 other sites doing the same and we seen good gains across the board. I guess i was wondering if anyone thought maybe we accidentally triggered a penalty with having all those df links coming in from duplicate content? or maybe we sent too much power too fast to the site and got sandboxed? The thing went from a DR0 to a DR26 after the 2nd months round of work with the press releases. Any thoughts on this would be appreciated.

I highly doubt it was from one of these recent updates thats been rolling out, all of our sites have been pretty much unscathed and some have seen gains from these updates. The two that tanked were overoptmized on page/on site and we have fixed the issues and 1 finally came back during the last core update.

the site is 10 months(ish) old, we made it and let it cook in the serp for a while prior to us starting to promote and do outreach. the site has been ranking in the 130's or NA for the last month in a half.

Thanks in advance for replying.

maxmayer said:

Rapid influx of do-follow links can sometimes set off search engine alarms, especially if they come from duplicated content. Could be a temporary fluctuation. Keep an eye on your link profile and consider diversifying your backlink sources.

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Thanks for the reply. Yeah, we have been working on getting as much unique rd to the target url as fast and as safely as possible to try to address the situation if its from a bunch df dupe hosted content links/rd causing the issue. I dont think we have ever had that many df properties come in from a press release like this before so it has normally been a non issue. Everything thing that i have looked at diagnosing the site points directly at those press releases getting picked up and hitting in. If it was from us getting too much juice to the target url, im hoping rocking steady velocity of quality links at the target these next few rounds will help spring it loose if it is sadboxed from hitting it too hard. Ill update here what happens. I wonder how long it will take to break this thing out google jail, lol. Its been a couple years since i have red-lined a website like this, especially with df links from a press release...

Thanks again,

You might want to change your provider!

L1nkMaster said:

You might want to change your provider!

Click to expand...

We ran the same press release package at multiple other sites and didnt get a ton of df, they were premium press releases from a provider here, great provider and great service. It must have just been a one off type of deal/fluke, shit happens.

I can give you some advice as I have done PR for years for hundreds of people if not more.

First, Google can distinguish PR links from spam links. They did that update already years ago.. otherwise PR syndication would be used as a tool for negative SEO. Those link packages really cost $10 if you know where to look and I am not talking about the Business Insider but rather the cheaper ones. So I don't think that this is the case at all.

Because then all your sites would have taken the hit.

And so would have all other sites running PR campaigns with them.

As a matter of fact, most new sites start their link building out of PR so what you did there was what I usually do and I never had any issues.

It was nothing more than one of those recent updates, but if you are too paranoid then take the PRs down (If you did your own campaign) or just disavow the links via GSC.

Cheers

INCC said:

I can give you some advice as I have done PR for years for hundreds of people if not more.

First, Google can distinguish PR links from spam links. They did that update already years ago.. otherwise PR syndication would be used as a tool for negative SEO. Those link packages really cost $10 if you know where to look and I am not talking about the Business Insider but rather the cheaper ones. So I don't think that this is the case at all.

Because then all your sites would have taken the hit.

And so would have all other sites running PR campaigns with them.

As a matter of fact, most new sites start their link building out of PR so what you did there was what I usually do and I never had any issues.

It was nothing more than one of those recent updates, but if you are too paranoid then take the PRs down (If you did your own campaign) or just disavow the links via GSC.

Cheers

Click to expand...

Yeah, i think the massive influx of df coming in from those pr's on top of our normal guest post and haro campaigns caused us to trigger a sandbox filter. We are maintaining velocity and authority for the next couple rounds, will update once i get the situation un-fucked.

Thanks.