Press release nofollow question?

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awilliam

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I've read on the forum people using paid press release services to rank their website in the early phases of seo. After reading some more I have seen something on webmaster that says about using keyword-rich anchor text links. Does this mean when including anchor links in your press release they shouldn't be keyword specific? Is it okay if they're just something like 'click here' or do they have to be no follow?

Another question is are paid press releases still working and worth it?

Any help would be appreciated,

Thanks
 
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Links from press releases are usually raw urls and generic ones as you mentioned. And they are all no-follow. I'm not sure if I understand your question correctly.

Anyway, press releases should be used to get some minor exposure and also to neutralize your backlink profile (since they are indeed nofollow and generic-anchor). I don't think they hold any SEO power anymore, especially after Penguin 2.1 and the Panda after it.

People have used press releases as parasites as well since they are easier to rank than a brand new site. But if you are trying to base your SEO around them you won't get the results you want.
 
Really depends on what service you go with when it comes to press releases. It's critical to remember that no-follow links are important and should be a key part of your SEO profile. That diversity makes the whole site seem more organic.

High end press releases that make it to sites like The Huffington Post or other similar sites are worth something in organic reader conversions than just a backlink alone. Never cheap out on your press releases content. You want it to engage the reader.

Some sites are do-follow but not always. Depending on my goals, site, and niche I like to target news sites or local papers but that gets pricy.

-RK

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Last edited by a moderator:
gazmo said:
Links from press releases are usually raw urls and generic ones as you mentioned. And they are all no-follow. I'm not sure if I understand your question correctly.

Anyway, press releases should be used to get some minor exposure and also to neutralize your backlink profile (since they are indeed nofollow and generic-anchor). I don't think they hold any SEO power anymore, especially after Penguin 2.1 and the Panda after it.

People have used press releases as parasites as well since they are easier to rank than a brand new site. But if you are trying to base your SEO around them you won't get the results you want.
Click to expand...

Thanks for clearing it up, so it doesn't matter what links I put in the PR, they will still be no follow anyway?

And should they be a generic anchor? or does it not really matter?
 
I'm doing a press release right now on a mostly white hat site. After researching I feel safe doing it. It's no different than some big new startup getting a bunch of press releases.
I'm not doing a keyword anchor like a lot of others do. I don't want anything that could hurt me, and not be able to fix. I'm just going to do www.mysite.com. If I can even get a few do follows, I'll be happy.
 
You will have very few Followed links anymore with press releases, like others have said it is more for diversity these days and a day or less of a little publicity if you are lucky enough to appear in the "News" part of page 1 for a little bit.

They real trick is to have something interesting to say on your site or something worth linking to. Then you can take advantage of the small uptick in traffic you will get. I wouldn't worry about this as an SEO tactic for the most part.
 
Getwhatchuwant said:
You will have very few Followed links anymore with press releases, like others have said it is more for diversity these days and a day or less of a little publicity if you are lucky enough to appear in the "News" part of page 1 for a little bit.

They real trick is to have something interesting to say on your site or something worth linking to. Then you can take advantage of the small uptick in traffic you will get. I wouldn't worry about this as an SEO tactic for the most part.
Click to expand...

Ah okay, I see. so maybe this shouldn't be a priority in my early stages of SEO for an amazon site. It's tricky to know what to do and what works now and what doesn't. There's a lot of good info on here but especially with the SEO it can become outdated quickly.

I've read that Web 2.0s are good for later on in the SEO phase (complex web 2.0s). Can anyone suggest what it good for before this?

Google alerts related comments? PDF submission? I originally was going to try and direct traffic to the press release from social media, but that wouldn't really work now.

Thanks
 
awilliam said:
Ah okay, I see. so maybe this shouldn't be a priority in my early stages of SEO for an amazon site. It's tricky to know what to do and what works now and what doesn't. There's a lot of good info on here but especially with the SEO it can become outdated quickly.

I've read that Web 2.0s are good for later on in the SEO phase (complex web 2.0s). Can anyone suggest what it good for before this?

Google alerts related comments? PDF submission? I originally was going to try and direct traffic to the press release from social media, but that wouldn't really work now.

Thanks
Click to expand...

Press releases should be used mainly for brand awareness and funnelling traffic to your site. There is no particular order in which you should build links. You can build the web 2.0s first and other links and vice versa.
 
awilliam said:
Thanks for clearing it up, so it doesn't matter what links I put in the PR, they will still be no follow anyway?

And should they be a generic anchor? or does it not really matter?
Click to expand...
All services I've used had a person writing the release for me and the links have always had generic anchors. Since you won't be doing this for SEO purposes it'd recommend not using any keyword anchors even if you have this option
 
Press release is an important part of over all seo strategy. You can use them with other powerful links. Don't rely on them to solely rank sites though.
 
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