I recently wrote and distributed a press release through PRBuzz. PRBuzz won't report the exact URLs where your press release has been published, but makes it fairly easy to track them down manually. When checking manually, I am able to find dozens and dozens of unique URLs that contain my press releases, complete with back links to my affiliate site (3 links per PR). However, when conducting a G search for the "exact title" of my press release, I am only finding about 3-4 unique URLs that have the press release. Now, I realize that G will not index duplicate content any more than the first instance it finds that content, but I was under the assumption that press releases are sort of immune to this rule because they are purely intended to be duplicate content. Am I mistaken? Do they fall under the same rules of duplicate content as everything else? I have heard that press releases are no longer the powerhouse for SEO that they once were, which isn't surprising, but I didn't know they were this bad. In any event, the fact that links are being built to my affiliate site - indexed or not - is a good thing. Even if the only traffic being driven to those non-indexed copies of my press release is organic, at least the content is already relative to their interests and may therefore lead to a click-through. The follow-up question I have to this predicament is: Would it be a good idea to treat these non-indexed URLs that host my press release as the first outer wheel of my affiliate site's link wheel and either A) ping those URLs, or B) build links to those URLs via black hat methods like scrapebox/AMR? Or would I get better results simply creating more back links directly to my affiliate site? Some background info on my affiliate site: It is a band's website. They are popular in the area, but the goal is to increase their notoriety and exposure to a wider audience. I am using other methods to achieve this goal (such as social media campaigns and consistent on-site content updates), but my focus in this thread is just on press releases and link building. If the goal is to increase their audience, how can I use tools that I frequently use for SEO to this end? After all, I don't necessarily need to have their website show up in the top 3 for some search query - that's not likely to increase their audience unless people actually search something like "new band in xxx area" or "music like xxx artist". I think taking that approach would be a waste of time and generate weaker results than a consistent social media campaign. However, press releases fit very nicely into the music scene, as news is always cropping up. Thanks for reading, I appreciate your help, BHW.